AMUR

Experience the perfect harmony of nature and design with our collection of AMUR. An acronym for 'A Mindful Use of Resources,' AMUR was founded on the belief that great style shouldn't come at the expense of the environment. From vivid floral prints to architectural pleats, these pieces are as kind to the planet as they are striking to the eye.

Whether you’re looking for a pleated midi dress or a dramatic tiered gown, AMUR offers eco-conscious luxury for the modern romantic.

What is AMUR’s Style Aesthetic?

AMUR is defined by 'Sustainable Romanticism.' The brand is famous for its vibrant color palettes, feminine ruffles, and intricate textures. By using organic cotton, recycled fibers, and forest-friendly silk, they create high-impact silhouettes that feel light, airy, and undeniably sophisticated.

How Does AMUR Sizing Run?

AMUR typically runs true to size, though many of their designs feature structured bodices with flowing skirts. Because their sustainable fabrics (like recycled polyester) can have less natural stretch than traditional blends, we recommend checking our Fit Stylist reviews if you are between sizes, particularly for fitted waistlines.

Why Rent AMUR on Rent The Runway?

Renting AMUR is the ultimate way to align your values with your wardrobe. You get to wear breathtaking, consciously-crafted designer pieces for your most important events—weddings, galas, or garden parties—while participating in the circular fashion economy. It’s luxury with a conscience.